Consumption and Newspaper Advertising in Interwar Lviv

Thursday, January 23, 2014
Marshall D. Shulman Seminar Room (1219 IAB)

Please join the Ukrainian Studies Program at the Harriman Institute for a lecture by Oleksandra Kunovska, PhD Candidate at University of Fribourg and Swiss National Science Foundation Research Fellow at Columbia University (Harriman Institute).

In interwar Lviv, the city's three principal ethnic groups, Jews, Poles and Ukrainians, witnessed a real boom in newspaper advertising. Advertisements, as symbols of modernity and consumer culture, affected the preferences of city inhabitants. The exposure to advertising influences resulted in an increased sensitivity to modern consumption. The study of various representations of national and international production reflects the daily consumer practices in the city touched by global modernization. This presentation will examine a number of advertisements in the newspapers of each ethnic group to comprehend its impact on everyday life of the city.