Danko Šipka is head of the Linguistic Faculty at ASU’s School of International Letters and Cultures. Professor Šipka served as a senior linguist or consultant to numerous language industry companies. He holds a Ph.D. in linguistics from the U. of Belgrade, a doctorate in psychology from the Polish Academy of Sciences, and an M.A. in Russian from the University of Poznan. His research interests include lexicography, lexicology, and cross-cultural linguistics. His publications encompass over 150 papers and reviews as well as 30 books, including: Lexical Conflict: Theory and practice, Lexical Layers of Identity and The Geography of Words (all with Cambridge University Press), various other monographs and bilingual dictionaries. He was a recipient of various fellowships, most notably from the Fulbright Program, Humboldt Foundation, American Council of Learned Societies, the Australian National University and Hokkaido University.